LOCAL TV NEWS: A LONG FADE TO BLACK

"Old soldiers never die, they just fade away," noted General Douglas MacArthur.  Sadly, the fade continues for local television news, a longtime staple of America's media diet. 

A fact sheet released this month by a major media research organization details the uninterrupted long term decline.   The report notes that the decline is cyclical - viewership and revenue both tend to spike in election years - but the overall trend is downward.   And while stations try to squeeze more productivity out of staff by adding more news programming, salaries in newsrooms remain flat.   Courtesy The Pew Center.

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